Effect of E-Service Quality on E-Repurchase Intention in Indonesia Online Shopping: E-Satisfaction and E-Trust as Mediation Variables
نویسندگان
چکیده
The purpose of this study is to develop new knowledge in understanding the effect electronic service quality on customer satisfaction, trust and purchase intention understand mediating role satisfaction relationship between online shopping Indonesia. result expected be a better strategy developing electronically which has an impact behavior. This uses sample 264 consumers Analysis data using SmartPLS 4 software shows that e-service positive significant e-satisfaction, e-trust e-repurchase intention. E-satisfaction are also able mediate In addition, found e-satisfaction e-trust. Overall services statistically with Future research consider various product segments other types industries ensure measurement works well.
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ژورنال
عنوان ژورنال: European Journal of Business and Management Research
سال: 2023
ISSN: ['2507-1076']
DOI: https://doi.org/10.24018/ejbmr.2023.8.1.1766